A campanha "Associa Vasco - Black Friday" foi indicada ao "Samba Digital Awards" para a América Latina, prêmio promovido pela Samba Agency. A campanha vascaína concorrerá com iniciativas similares de Palmeiras, Bahia, Racing-ARG, Peñarol-URU e América-MEX. O vencedor será anunciado em janeiro e a entrega do troféu acontecerá em fevereiro.
SIX NOMINEES CONFIRMED FOR THE SAMBA DIGITAL AWARDS FOR LATAM
Samba Agency is pleased to announce the list of the six nominees for the first edition of the Samba Digital Awards for Latin America.
The candidates for this first edition are:
– Racing Club (Argentina) – "Tu lugar en el mundo"
– Esporte Clube Bahia (Brazil) – "Em nome do filho"
– Club Atlético Peñarol (Uruguay) – "Peñarol Rosa"
– Sociedade Esportiva Palmeiras (Brazil) – "Missing Escorts"
– Club América (Mexico) – "Somos América"
– CR Vasco da Gama (Brazil) – "Associa Vasco – Black Friday"
The voting process will be divided into three groups. The winners will be defined by a selection of Journalists and/or Marketing experts, European Club Managers and Influencers and/or Bloggers. The groups will use the following criteria to justify their choice: content, activation, results/impact, creativity. Teams and Digital Managers will then receive the award.
This year, big sport brands will be involved in the election like Juventus, Tottenham, PSG, Roland-Garros and Bundesliga.
The winners of the best Latin American initiative will be announced in January 2020 and receive the trophy in their home country in February.
For more info on the Samba Digital Awards, including monthly highlights, campaign reviews and interviews with candidates, stay updated on awards.sambaagency.com.
About Samba Agency
At Samba we are an international sports marketing agency working with rights holders to develop their global presence across LatAm, the US, Asia & beyond. We work with clients across football, rugby, tennis, cycling and various other sports.
Our specialists manage localized content, PR & Comms and commercial practices to develop and engage new audiences.
Every day we reach over 20 million fans using tried-and-tested industry processes.
For more information: www.sambaagency.com
Fonte: Samba Agency